Danielle James Fashion Director


It's nice to meet you.

Thank you for visiting my little corner of the internet. Here you will find everything from fashion finds, to my beauty routine, delightful destinations, product discoveries, and of course, my work! You can also subscribe to my monthly newsletter, The Lime, to become an industry insider and keep up with my latest projects.


You can sit with me.
I strive to make the inaccessible not only accessible, but also inclusive.

Growing up, I didn’t see myself in fashion and beauty. It lacked diversity in representation of all aspects and wasn’t something accessible to me. I’ve dedicated my career to making an industry that’s traditionally exclusive, more inclusive. My career in fashion has ranged from in front of the camera, to the business side of retail, and passionate storytelling through journalism. This 360 perspective provides me with a unique ability to create high-impact content packages, identify trends early, and source thought-provoking features to grow and engage audiences while pushing the conversation and culture forward.

Danielle James beauty
Danielle James fashion
Want to know
more about me?

I’m an entrepreneur, journalist, content creator, model and an unshakable optimist dedicated to bringing fashion and beauty to your fingertips in a diverse way. If you’re curious about my background and how I came to do what I do, get the full scoop on my about page.

What you
should do next

Subscribe to my newsletter, The Lime! Once a month you’ll get an informative and inspiring email plus first dibs on industry opportunities, access to Insider-only giveaways, get up close and personal with leaders in fashion and beauty, as well as other insights I don’t share anywhere else.

Don't just take
my word for it

The miracle of the internet and the platform God has provided me has allowed me to reach millions around the world. I hold that as an extraordinary honor. I’m amazed and moved by countless people who tell me that my story has inspired them and sustained a profound and meaningful change in their life. I'm humbled by those that share how my work has helped them feel more included in an industry that has been exclusive for far too long and they have gained a deeper understanding of fashion and beauty.